On May 10, 2025, coinciding with the 9th China Brand Day, the "China Brand Global Expansion and Resource Precision Matching Conference" was held at the Zhejiang Gongshang University Entrepreneurship Park in Hangzhou. Guided by Zhejiang Gongshang University, Hangzhou Council for the Promotion of International Trade, and China Chamber of International Commerce Hangzhou, the conference was hosted by key think tanks and institutions including Zhejiang Merchants Research Institute, China-Africa Economic and Trade Research Institute, and School of Economics of Zhejiang Gongshang University. With the theme "Innovation for Success: Brand Global Expansion," the conference attracted government officials, experts, scholars, and enterprise representatives from domestic and abroad, focusing on international strategies for Chinese brands and precise resource matching to build an important platform for enterprises to expand into global markets.

Core Content and Achievements of the Conference

1. Strategic Releases and Launching Ceremony

• The "Declaration on High-Quality Global Expansion of Zhejiang Enterprises" was issued, proposing four commitments: "Brand as Foundation, Innovation as Sword, Collective Expansion, and Responsibility as Priority," demonstrating Zhejiang enterprises' commitment in the international market.
• The launching ceremony of ‘Business Trip of A Hundred Enterprise Representatives from Hangzhou to African’ and ‘Six Highlighted Bases for China’s Brand Expanding to Africa that is Driven by China-Africa Bridge’. These bases will provide one-stop services such as custom clearance, logistics, and after-sales support for Chinese enterprises in Africa.
• The China-Arab Bridge Comprehensive Service Platform was launched, pioneering a "Exhibition Subsidy + Sub-Operation" mode to assist Chinese brands in expanding into the Middle East market.
• The ’Three Construction Sectors’ (Constructions, Building Materials and Engineering) Global Expansion Plan was released, clarifying developing goals of the next five years. The on-site cooperation signing between TISEN Heavy Industry and a Senegalese agent (BUCHRA LINKING & DEVELOPMENT) exemplified the plan's achievements.

2. In-Depth Insights from Expert Think Tanks

• Niu Zhiwei, Dean of the School of Economics at Zhejiang Gongshang University, emphasized that brand global expansion requires embedding core capabilities such as technological innovation, capital support, and localized operations into the mid&high-end of global value chains. He suggested to leverage e-commerce platforms and industrial ecosystems for strategic upgrades.
• Lu Tonghua, Chairman of Thousand Boats Group, shared the "Trinity Strategy of Brand, Trade, and Manufacturing Global Expansion," highlighting the importance of technological innovations like graphene applications in breaking through international market barriers.
• Zhao Haoxing, Dean of the China-Africa Economic and Trade Research Institute at Zhejiang Gongshang University, came up with the philosophy of "Sincerity-Business-Ethics" , calling for brand expansion through high ethical standards, localized operations, and digital marketing innovation to avoid traditional trade pitfalls.
• Huang Hainan, Vice President of Zhejiang Advertising Association, pointed out that Chinese brands need to shift from being "cost killers" to "value positioners," achieving a leap from product export to value export through cultural decoding and localized innovation.

3. Effective Resource Precision Matching

The conference set up a resource release and matching session, where information on Somalia's industrial investment resources and Ping’An Bank's cross-border financial products was presented. Over 60 international purchasers achieved accurate matching with more than 100 participating enterprises, focusing on key markets such as Africa and the Middle East. International representatives like Nigerian purchaser Musa A. Tadda noted that face-to-face exchanges significantly improved cooperation efficiency and trust.

Li Lingjun, General Manager of TISEN Heavy Industry, shared the company's strategic layout in African markets. She identified three core challenges: high construction machinery prices, inadequate after-sales support, and urgent demand for installment purchases. Addressing these pain points, TISEN Heavy Industry utilizes China-Africa Bridge resources to adopt a "Manufacturing + Service" dual-driven mode for construction machinery export.

In terms of strategic implementation, TISEN plans to establish localized sales centers, after-sales service centers, and training schools in Africa. It has already signed a cooperation agreement with Mr. Mouhamadou Bassirou Pouye and intends to expand to 100 similar partners, while simultaneously recruiting domestic product-side partners. Regarding brand goals, Li stated that TISEN aims to achieve localized brand operations through long-term engagement and integrate foreign trade enterprises, African partners, and domestic manufacturers to build a complete ecosystem, working toward the target of 100 African market partners.

Policy and Industrial Support

Shen Xiaoting, Vice President of CCPIT Hangzhou, introduced Hangzhou's "government-enterprise-university-research institute collaboration" service mode, which has facilitated over 200 China-Africa projects through platforms like the China-Africa Economic and Trade Climate Forum and helped over 100 enterprises build overseas independent websites.

Zha Zhiqiang, President of Zhejiang Academy of Social Sciences, emphasized that in the current international economic landscape, brand global expansion is a necessary choice for Chinese enterprises to compete globally. The conference provided a practical example of promoting the Belt and Road Initiative and China-Africa economic and trade cooperation.

New Opportunities in African Market

Hodan Osman Abdi, Ambassador of Somalia to China, noted in hr speech that African consumers are increasingly accepting of brand premiums, and Chinese brands must enhance recognition through quality improvement and cultural integration. For example, Nigeria's middle class prefers well-known brands over low-priced products, creating a differentiated competition space for Chinese enterprises.

The data from Zhejiang Gongshang University shows that countries in the Global South now contribute over 40% to global industrial output growth, making Africa a "new blue ocean" for brand global expansion.

This conference not only responds to the national strategy of building brand strength but also provides Chinese enterprises with end-to-end solutions for transitioning from "product export" to "value export" through resource integration, model innovation, and think tank empowerment, aiding high-quality development for Zhejiang and national brands in the globalization wave.

Sources:

1. Qianjiang Evening News: 2025 China Brand Global Expansion and Resource Precision Matching Conference Held in Hangzhou
2. Metro Express Chengshi Interactive: China Brand Global Expansion Conference Kicks Off, Zhejiang Enterprises Release High-Quality Expansion Declaration
3. Zhejiang News Channel: China-Africa Bridge Launches Six Key Bases for Brand Expansion into Africa
4. Huanqiu.com: China-Arab Bridge Platform Launched to Assist Brands in Middle East
5. Qianjiang Evening News: "Three Construction Sectors" Global Expansion Plan Released
6. Zhejiang Gongshang University: Global South Contributes Over 40% to Industrial Output Growth
7. Zhejiang News: Hangzhou's Collaboration Model Drives Enterprise Global Expansion
8. Metro Express: African Consumers Show Higher Acceptance of Brand Premiums

EMAIL :
ts003@benziaf.com
WhatsApp :
+86-158 8897 8554

Address :
No. 888, Zhenghan South Street, Xiaoshun Town, Jindong District, Jinhua, Zhejiang, China